Some misrepresentations from Skin Care advertising

The Skin Society Natural Skin Care and Psoriasis treatments

Caveat Emptor!

I will start by telling what’s working and what’s not. I will also give you a listing of the ingredients you should look for and the one who are just filler or “label dressing”. Label dressing is known in the industry as ingredients used in the product which will not arm and often have no proven benefits but got extensive publicity by their manufacturers. They add some perceived value to the products or just make it look and sound expensive by adding exotic names and almost always unnecessary raw materials in the final product. Their name on the label and on the product advertising material will incite the unaware customer to buy it.

A good example was in the 1960’s some giant company came up with the Idea to use the waste material from the logging industry (Small twigs and leaves) and extracted the chlorophyll out of it. So they built a big extracting plant on the Canada US border and started the extraction process. When they extracted millions of tons of Chlorophyll and did some researches they found out that Chlorophyll is very useful for plants to photosynthesize the sunlight but has no other redeemable values. But by that time hundred of million of Dollars where invested in the process. In a way or another, those expenses will have to be recovered. So they hired a marketing company and pretty soon every body was chewing gum with Chlorophyll wearing shoe sole with chlorophyll smoking cigarette with Chlorophyll and the list goes on. Very soon the stock pile of Chlorophyll was sold out, the extracting plant was reconverted and Chlorophyll disappeared from our life just like magic.

That’s marketing at is best! Do you know: Marketing for big cosmetic company can be as much as 80% of the final cost of the product? What are they trying to sell you? A famous saying in marketing is: Sell the sizzle not the steak. The problem with this picture is that: the sizzle has no nutritional values.

The cosmetic industry has a long history of using waste material from other industries to keep their cost down.

Now, about the raw materials you should stay away from:

Mink oil: is a byproduct of the mink farmers. After they removed the pelt the rest of the animals are wasted, but it contains a lot of fat. In order to maximize the revenues they must found a market for it. Again some good marketing made and the cosmetic industry was eager to use it.

Emu’s oil: is a byproduct of the Emus Farmers after removing the feathers and the skin. All the fancy animal fat can be replaced by Olive oil in my opinion by far the best emollient on the market. It contains Squalane previously extracted from Shark’s liver. Please make sure when you buy your Skin Care product the Squalane comes from Olive oil and not from sharks. The fishing industry did a good job promoting Squalane from Sharks. Again uses the rest of the animal which is fished essentially for Japanese and Chinese fins fish soup.

Caviar that’s a good one too! Do you know that broken Sturgeons eggs cannot be sold? So … some good marketing and again the cosmetic industry is there to absorb it. One can argue that fish eggs contain vitamins, marine’s lipids (another fancy name for fat). But again Algae extract and vegetable derived vitamins and Olive oil can easily replace it.

Caviar is expensive, so it must be good on your skin.  In my opinion Caviar might have a place on toast if you like exotic, expensive, greasy, fishy, tasting stuff. It has no useful purpose on your skin. But it sure makes the product sound expensive if nothing else.

To sum all this up let me give you my opinion about a good Skin Care product: It must contain

Peptides, Olive oil or Squalane and some plant extract. Be careful not all plant extracts are the same! Do your research! Some vitamins B5, (Pantothenic Acid) Vitamins B3, (Niacinamide) are good, so as is vitamin C and don’t forget the fatty one:

Vitamin A, D, E, and F also contained in the oil, if virgin Olive oil is used. Also a good manufacturer whom stands up to their motto: No hype No fuss Quality first! Is The Skin Society, visit them at: http://www.theskinsociety.com/the quality of their product is really outstanding.

Mike A. Hegi, PhD.

http://www.theskinsociety.com/KISS/KeepItSimple.html

http://www.theskinsociety.com/About/About.html

http://www.theskinsociety.com/Programs/Affiliate.html

http://www.theskinsociety.com/Eye/eye-treatment.html

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